Ivy Legacy Advisory Group

Sports Brokerage & Management Consulting

Strategic Partnerships Built
to Last

We consult on behalf of sports agencies, players, and universities to secure and execute strategic partnerships — including NIL representation, brand architecture, and university sponsorships.

What We Do

01

NIL Representation

Connecting college athletes with brand opportunities that align with their personal brand and long-term career goals.

02

NIL Collective Representation

Advising collectives on structure, compliance, and how to maximize athlete partnerships within NCAA and state guidelines.

03

Brand Architecture

Building the foundation of an athlete or agency's brand — positioning, identity, and a strategy for long-term market presence.

04

Public Relations

Shaping narratives and managing reputation for athletes, agencies, and university programs through strategic communications.

05

University Sponsorships

Brokering institutional partnerships between university athletic programs and brands seeking meaningful, high-visibility exposure.

06

Talent & Entertainment

Representing elite athletes, high-profile influencers, and entertainment properties — from NBA and NFL players to TV deals, media rights, and large-scale event marketing.

NIL Partnership Brokerage

Where College Athletics Meets Deal-Making

An NIL partnership broker operates at the intersection of college athletics, marketing, and deal-making — connecting athletes with brands for Name, Image, and Likeness opportunities. We act as matchmaker, deal strategist, and negotiator all in one.

  • 01
    Connect Athletes with BrandsIdentify athletes with strong marketability and match them with companies seeking authentic, high-impact partnerships.
  • 02
    Structure NIL DealsDefine deliverables, set pricing models, and align campaigns with both the athlete's brand and the company's goals.
  • 03
    Negotiate ContractsHandle usage rights, exclusivity, timelines, and ensure full compliance with NCAA, state laws, and school policies.
  • 04
    Manage RelationshipsServe as the ongoing point of contact between athlete and brand, ensuring deliverables are met and partnerships grow.
  • 05
    Build Athlete BrandsAdvise on social media growth, positioning, and content strategy to make athletes more attractive to future sponsors.

Ready to Build Your Legacy?

Let's Work Together

Whether you're an agency, athlete, or university — we're here to help you secure the partnerships that matter.